We believe the market is looking for something new which meets women’s needs and desires. The design concept is soft and fluid with strong Pakistani cultural influence in the patterns and in the styling. There is certainly a return to femininity but in a way that allows the modern brides to be strong and versatile bout not vulnerable. This means that the luxury, comfort, right image and lasting style are critical. People are increasingly looking for quality clothes with an image that last through the rapidly changing fashion trends.